It seems everyone is going green, but do they really know what it means? When it comes to beauty products, there are a lot pretenders and false claims. They spew a lot of hype about being green but how much of it is really true?
An array of products make lofty claims about being eco-friendly, natural, cruelty-free, organic and hypo-allergenic with biodegradable packaging. But what is the criteria for making these statements and how does it impact the unsuspecting consumer? The bottom line is a large number of green claims are simply marketing crap. This sounds extremely dishonest and poopy to us!
Unfortunately, phrases such as hypo-allergenic and natural are thrown around with no succinct definition. Nobody really checks if packaging is eco-friendly or biodegradable. Further, the term cruelty-free is not really regulated. This sounds like sad crap with no substance simply meant to lure buyers who don’t know better!
The term organic is more clearly defined. If products state they are made with organic ingredients, they must be made of at least 70 percent organic stuff. Products with the USDA Organic Seal are 95 percent organic. This sounds like rather confusing crap but much better than other claims.
To find safe cosmetics and non-toxic beauty products, do your own sleuthing. Look for companies that use recycled materials for packaging and limit packaging materials such as Dr. Bronners, No Bull, California Baby and more. Verify they use natural and organic ingredients from sustainable environments. Verify they are members of PETA’s Caring Consumer Project and approved as a legitimate cruelty-free company. Companies who are a Leaping Bunny partner are also certified as cruelty-free. Now this is great green crap! 🙂