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Is Greenwashing Another Term for Hogwash?

With greenwashing running rampant, we like to call out bull when we spot it.  Sometimes it hides behind flowery terms but we can smell the crap a mile away.  In the corporate world, they refer to this marketing tactic as whitewashing.  Here, we refer to greenwashing as hogwash. Greenwashing refers to corporations that attempt to go green by changing their labels, packaging and marketing.  They realize consumers are concerned about their health and the environment.  Their goal is to improve…
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